Co-founder - UOLO, LLC

Los Angelos, CA

Product/Project/Portfolio Manager- Sears Holdings

Chicago, IL

Overall Responsibility:

• Led a cross-functional team of creative designers and engineers to conceptualize and develop product features in agile working environment for the Sears and Kmart mobile apps and websites. Ensure deliverables are on time, in the budget and meet the proposed ROI.

• Created Product roadmap, defined user stories, managed product timeline, and feature backlogs, priorited feature releases and bug fixes using Mingle, Kanbanery and Jira.

• Led daily scrum meetings and bi-weekly sprint planning meetings.

• Made documentations and architecture diagrams to encourage technique discussions

• Defined KPIs to be captured to help the business make data-driven decisions and consistently improve the experience by tracking performance post -launch.


Projects & Accomplishments:

• Softline/Hardline )– Improved sagging Softline balance of purchase (BOP) and lifted holiday sales that generated 31MM return in revenue Q3/Q4 combined by Leading strategy project Softline BOP - a site feature that recommends products and buy one gets one x% off deal based on item added to the cart. Achieved 63% in-store AOV increase and 81.82 NPS by launching the web and mobile features and store programs that allow customers make appointments with store associates.

• Recommendation – Grew recommendation conversion rate by 15% and achieved cost saving of 725k yearly via introducing Recommendation A/B/C Testing that compared recommendation conversion results between three vendors.

• Reporting - Provided effective and reliable reporting solution to 1500+ business users by Initiating reporting migration and reconciliation project. Freed teams from manual work by converting thousands manual reports into 20 interactive dashboards. Adjusted calculation methods of multiple key account receivables and thus saved business cost by average 1-3M a year.

Associate PM, UXA, UX, UI - Sears Holdings

Chicago, IL

Overall Responsibility:

• Designed and managed products in an agile environment.

• Collaborated and negotiated with product managers, programmers, and other partners to provide designs not only aligned with the company financial goals, marketing strategies, technique constrains, legal constrains, and at the same time provided pleasing user experience to the end users.

• Generated lo-and hi resolution prototypes and created wireframes and user interaction diagrams using Axure, inVision, balsamiq, photoshop, and illustrator.

• Interviewed users, performed and designed usability tests and A/B tests.

• Wrote users stories, and prepared test cases and performed QA tests.

Projects & Accomplishments:

• Reinvent Cart&Checkout – Generated 8% bottom funnel conversion increase and $5MM/yr shipping margin raised by streamlining fulfillment process across Store Pick Up, Cart, and Checkout. Enhanced design for 100+ existing cart conditions, and generated 50+ new member specific fulfillment scenarios.

• Member Engagement Apps - Led projects to promote multi-channel marketing. Launched and designed MemberAssist, Swap, Make, and TrendsReader. Member Assist app allows customers contact in-store associates via mobile apps. The app was presented during Annual Share Holder Meeting as the future of Sears customer engagement.

UXA/UX/UI/Design Consultant - Pesonal Studio

Telecommute, Chicago, Los Angelos, etc.

• Provided user experience, branding, marketing and usability consulting for clients College Rentals, IKJ, Syleta,org, Clearbrook, PRNDoc, Ufashion Magazine, DamnDigital, Surveylink and One Traveler Too Many Short Film.

• Created user stories, wireframes, comps, logos, and prototypes. Conducted usability tests and data analysis.

Project Manager/UX Designer - Serve IT

Bloomington, IN

• Grew website conversion rate by 20% - 60% and improved non-profits online donation by 30% to 70% through site redesign and redevelopment.

• Led a team of 7, engineers and designers, and guided junior designers of 11 to ensure that the deliverables meet the client's requirements.

• Served clients Area10, LBMC Alumini Association, Midway House,and WFHB radio station.

Visual Designer, Copy Writer, Movie Editor Intern - MTV

New York, NY

• Designed 80% of total graphics for Nickelodeon Africa website including icons, backgrounds, posters, and banners utilizing Photoshop, Illustrator, and Fireworks.

• QAed games by working with HTML files, CSS, and Adobe Flash to ensure all games reach each countries’ standard before they are distributed to the market.

• Distributed Nickelodeon, MTV, and Comedy Central’s media content worldwide using ISIS, UMA, CMS to ensure every country’s websites had up to date media content.

• Digitized media content using Finalcut Pro for other regions and companies to utilize.

UX Researcher - E.T.H.O.S Lab

Bloomington, IN

• Contributed to award-winning researches on digital toolkit design that enables elders to maintain privacy and safety while living alone by designing and conducting usability tests, and analyzing testing results using MaxQDA and SPSS.

• Developed new prototype using Phidgets sensors and Flash Actionscript.

UX Researcher -

Bloomington, IN

• Researched on Design Challenge Based Learning (DCBL) for HCI classes.

• Gathered data from HCI related classes, results contributed to book chapter and conference paper on design challenge based learning.

MBA - Northwestern University

Chicago, IL

• Major in Finance, Marketing, and Strategy
• Pursued Entreprenurship, Real Estate, and PE/VC

B.S - Indiana University Bloomington

Bloomington, IN

• Major in Computer Science & Informatics
• Minor in Digtial Art & Graphic Design
• Completed master level HCI core courses